Communications & Public Relations

• Within her first year at VOA, she secured nearly 40 unique stories in the news—an increase of 200% compared to the previous calendar year. During her third year she secured more than 12 media appearances in less than 1 week. During the COVID-19 pandemic, she innovated her media strategy by crafting “ready-to-air” media packages for news producers. In 2021, she shared this strategy with more than 120 attendees at the Collaborate Summit as a presenter.

• Acted as the agency spokesperson, participating in speaking engagements in the community that helped spread awareness and raise funds for the organization. Engagements range from career fairs to external fundraising events, media interviews and press conferences.

• Spearheaded marketing and admissions for three senior living communities across Monroe County—achieving 53 admissions within the first 6 months, which surpassed the record high of 41 for total admissions annually (since digital records began back in 2003). By the end of the first 12 months, Jordynn helped secure 90 placements overall, which generated a revenue of nearly $4M in new admission placements for 2024.

• Introduced and utilized data analytics to identify trends in admissions and discharges, optimize marketing efforts, conversion rates, and track performance metrics, ensuring continuous improvement in admissions strategies. Created and presented quarterly reports to the board of directors.

Mass Media

• Crafted media advisories and news releases, one in which resulted in a press conference with the attendance from the 3 top TV news stations in the area, 1 major radio station and 1 print newspaper. For that particular event, Jordynn also drafted proclamation requests to the government and secured 4 proclamations from local government offices, as well as wrote the CEO’s televised speech and created unique print/digital press kits.

• In addition to press materials, Jordynn has designed countless flyers, logos, brochures, print and digital advertisements, tv commercials, direct mail pieces, program booklets, bus shelter ads, newsletters, banners, annual reports and appeals, awards, outdoor signs and many other promotional materials.

• Managed and created daily written, graphic, audio and video content for social media, company website(s), and other communication channels. During her first year as a part-time freelancer, she assisted 10 clients with website development, graphic design and public relations.

• Developed and implemented targeted marketing campaigns that enhanced community visibility and attracted a higher volume of inquiries. Within my first year, we received 787 inquiries from people looking for placement for their loved one.

Fundraising

• Contributed to fundraising efforts through grant writing, fundraising events, individual giving, corporate sponsorship and database management. Achieved a breakthrough for grant funding in 2023, surpassing 65 competitors in the first round of applications, and emerged as one of two finalists – making it the first time the organization received an award from this company after nearly a decade of applying.

• Accepted into a corporate incubator alongside the organization’s CEO to establish an urban hydroponic farm in NYS. Secured a $1.3M in funding from the American Rescue Plan Act to proceed with business model. The incubator sought entrepreneurial applicants from nonprofit organizations with innovative revenue-generating ideas to support their missions.

• Processed charitable gifts, donor acknowledgment letters and various reports through the Blackbaud Raiser's Edge database in conjunction with communications efforts. Other platforms she has experience with are: Luminate, Classy, Mobile Cause, Greater Giving, Auctria, Constant Contact, MailChimp, Hootsuite, Sprout Social, WordPress, Squarespace and Wix.