Job Description: Emma assists with media relations and public relations responsibilities by providing written and creative content while also acting as a liaison between the media and hockey operations. Her job duties include:

• Writing game notes by researching player/team statistics and information for each game. These game notes are used by the media in their stories and in game broadcasts.

• Designing a game preview infographic using compiled statistics and information for each game. The stats and information in the infographic are also used by the media in their stories and broadcasts.

• Writing media releases on player/team transactions and team events and initiatives.

• Designing social media graphics and run the Penguins PR Twitter and Instagram accounts.

• Facilitating media requests for players, coaches and management. This can be in the form of locker room media availability after every practice and game, grabbing players for their intermission interviews, or notifying players/coaches/management of different interviews they are requested for.

Education Level: B.S. in Sport Management, St. John Fisher College

Professional Development:

• Binghamton Senators (AHL) Media Relations Internship 2014-17

• Selects Academy at Bishop Kearney (Prep School Hockey) Social Media/Marketing Internship 2016-17

• IIHF World Junior Championship Media Relations Assistant 2018

• Pittsburgh Penguins Media Relations Internship 2018

• Pittsburgh Penguins Communications Graduate Assistant 2018-19

Other Requirements: No amount of years of experience are necessary for this position, but the more years you have under your belt the more experienced you are going to be at the skills required. Advanced writing skills, Adobe Creative Suite skills and hockey knowledge are all necessary to excel in this position.

Pros/Cons: “I really enjoy working with so many different people through my position. Over the course of a day I can interact with my co-workers, media, players, coaches, management and visiting team personnel. I also enjoy how fast-paced the job is, whether its running around on game days from the locker room to the media level, or having to put together a media release in 20 minutes because a trade is being announced; the job is never boring. But, the part I love most about my job is being able to put my life-long passion for hockey and the Penguins into my work every single day.

The most challenging part of working in sports is how public my job is. Sometimes I think about how different it may be to work for a small, local company where the vast majority of the public never knows about anything I do. Everything that I do is put out for hundreds of thousands of people to see and pay close attention to, so no mistakes can be made.”

Advice: “Get as much experience through internships as you can while you are in school to be the best qualified candidate when you graduate. No experience is bad experience. Also, spend your free time trying to improve your skills on your own, whether that is writing feature stories, press releases, game notes or learning Photoshop/InDesign and creating graphics (then bring all of these into future interviews to show you are very passionate about your work!!) The sport communications field is very competitive so do whatever you can to differentiate yourself from others when applying for jobs.”